MEET SHELBY

A native of sunny Jacksonville, FL, Shelby launched her career post-undergrad amidst the energy of New York City, developing book campaigns for bestselling and celebrity authors at Hachette Book Group, one of the largest trade publishing houses in the world. She later dove into the fast-paced world of a growing start-up at Common House, a modern social club, gaining firsthand experience in building systems, shaping culture, and navigating rapid organizational growth.

With over a decade of cross-sector experience spanning publishing, non-profit arts, entrepreneurship, and hospitality, Shelby brings a distinctly multidisciplinary lens to strategy. Her work centers on helping organizations sharpen their vision, design high-impact programs, and strengthen the systems that make ambitious ideas achievable. Known for bringing clarity to complexity, she blends creativity with analytical rigor to develop strategies that are both inspiring and operationally sound.

Recently armed with an MBA from the University of Florida, she focuses on helping leaders and teams build durable foundations for growth. Her approach to business development and communications strategy is grounded, imaginative, and intentionally people-centered—making the path from concept to execution feel accessible and energizing.

When she’s not architecting strategy or facilitating collaborative problem-solving sessions, Shelby is likely adventuring with her three littles, getting lost in the latest Emily Henry novel, building epic sandcastles, or simply vibing with family. She strives to bring balance, curiosity, and joy into every chapter of life.