THE STUDIO

Shelby Howick,
Founder & Strategy Consultant

Shelby’s work sits at the intersection of strategy, storytelling, and organizational design.

A Jacksonville native, she began her career in New York City developing national book campaigns for bestselling and celebrity authors at Hachette Book Group, one of the largest trade publishing houses in the world. The experience sharpened her instinct for narrative, positioning, and the power of well-crafted ideas.

She later joined the founding team of Common House, a modern social club and hospitality startup, where she gained firsthand experience building systems, shaping culture, and navigating the complexities of rapid organizational growth.

Over the past decade, Shelby’s work has expanded across publishing, nonprofit arts, entrepreneurship, and hospitality—giving her a uniquely multidisciplinary perspective on strategy and organizational design. Her work focuses on helping leaders clarify their vision, translate ambitious ideas into actionable programs, and build the operational structures needed to support long-term growth.

Most recently, Shelby has led the execution of a region-wide strategic initiative focused on advancing economic competitiveness and quality of life outcomes. In this role, she works closely with CEOs, civic leaders, philanthropies, and public-sector partners to align cross-sector efforts around measurable goals, turning complex, multi-stakeholder ambitions into coordinated action.

Armed with an MBA from the University of Florida, Shelby brings both analytical rigor and creative thinking to every engagement. She is known for helping organizations navigate complexity with clarity—developing strategies that are both inspiring and operationally sound.